*e-8 Public statements

This code of ethics sets out the BACB's expectations for behavior analysts in their public statements. Public statements include, but are not limited to, paid or unpaid advertising, brochures, printed materials, directory listings, resumes, interviews or comments for use in the media, statements in legal proceedings, public conferences and presentations, networks social and published material.

Synopsis of each point

8.01 Avoid false or misleading statements

• Behavior analysts will not make public statements that are false, misleading, misleading, exaggerated, or fraudulent.

• Behavior analysts claim only qualifications with primary or exclusively behavioral content as credentials for their work in behavior analysis.

8.02 Intellectual property

• Behavior analysts obtain permission to use trademarked or copyrighted materials as required by law.

• Behavior analysts will give appropriate credit to authors when giving lectures, workshops, or other presentations.

8.03 Third party statements

• Behavior analysts who hire others to create or publish public statements promoting their professional practice, products, or activities retain copyright.

• Behavior analysts will use reasonable efforts to prevent others whom they do not supervise from making misleading statements about the behavior analysts' practices or activities.

• Behavior analysts will correct misleading statements about their work made by others.

• Any paid advertisement relating to the activities of behavior analysts must be identified as such.

8.04 Media presentations and media-based services

• Behavior analysts using electronic media will obtain and maintain knowledge of the security and limitations of electronic media to adhere to this Code.

• Behavior analysts who make public statements or presentations using electronic means shall not disclose personally identifiable information regarding their clients, supervisees, student research participants, or other recipients of their services that they have obtained in the course of their work, unless it has been obtained your written consent.

• Behavior analysts who present using electronic means will mask confidential information regarding participants, whenever possible, so that they cannot be individually identified by others.

• When behavior analysts provide public statements, advice, or comments through lectures, demonstrations, radio or television programs, electronic media, articles, mailed materials, or other means of communication, they take reasonable precautions to ensure that the statements are based on the literature and behavior analysis practice appropriate to this Code, and the advice or comment does not create a service agreement with the recipient.

8.05 Testimonials and advertising

• Behavior analysts will not solicit or use testimonials about behavior analysis services from current clients for publication on their websites or in any other electronic or printed materials.

• Testimonials from former clients must indicate whether they have been solicited or unsolicited, include an accurate statement of the relationship between the behavior analyst and the client, and comply with all applicable laws regarding the statements made in the testimonial.

• Behavior analysts may advertise by describing the types and types of evidence-based services they provide, the qualifications of their staff, and the objective outcome data they have accumulated or published, in accordance with applicable law.

8.06 Request in person

• Behavior analysts will not engage, directly or through agents, in the uninvited personal recruitment of actual or potential users of the services who, due to their particular circumstances, are vulnerable to undue influence.

• Organizational behavior or performance management services can be marketed to companies, regardless of their expected financial situation.

Conclusion

This code of ethics is important to ensure that behavior analysts' public statements are accurate, ethical, and beneficial to the profession. Behavior analysts must meet these standards to protect consumers and the integrity of the profession.